Singles for Singles

We decided to share the love (and pizza) with single people for Valentine's Day, by making Pizza Pizza go single with a simple name change.

Art Direction: Samantha Lee, Tanios Nims
CDs: Michael Siegers, Jonah Flynn

We knew people would wonder how to prove their single status, so we created a poster for participating stores, with some silly fine print.

The "legal" fineprint:
Offer valid February 14th, 2023. Limit one per customer. Some restrictions apply. Free slice redeemable to all single or single-adjacent relationship statuses, including but not limited to: Single, Ready to Mingle, Uncoupled, Decoupled, Friends With (or Without) Benefits, Secret Side-Piece, Backup Plan, Backup Backup Plan, Friend-Zoned, On-Again-Off-Again, or Will-They-Won’t They. Proof of relationship status not required.

We rolled it all out on social, to the delight of many hungry (and romantically available) pizza fans.

Screenshot 2023-11-08 at 15-45-01 Pizza Pizza on Instagram Everyone deserves love & pizza

Cheesy Stuffed Crust

To announce the launch of Pizza Pizza's new stuffed crust pizza we decided to prove that there's no such thing as too much cheese, with a super cheesy digital campaign.

Art Direction: Tanios Nims

CDs: Sam Cote, Ryan Dzur, Michael Siegers, Jonah Flynn

Then we followed it up with some extra cheesy paid social pieces.