Copywriter
Subaru
On one of my first Subaru projects ever, they asked us to create a social post about how the SUBARU BOXER Engine works in a way that would resonate with hardcore Subie fans.
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I couldn't even drive, but it was an excuse to jump into the car world and learn a whole lot of new stuff.
I became a Subaru pro, and a go-to to fill in 360 campaigns. Once the creative director teams had TV spots set and ready to go, I came on to flesh out the campaigns with digital assets for paid and organic social, IABs, YouTube video descriptions, Spotify ads, and takeovers of Fire TV, Samsung TV, CBC homepage, and more.
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Here are some highlights.
Crosstrek True Urban Legend
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We played up the city-and-beyond versatility of the Crosstrek while maintaining its Urban Legend mystique and adding some sassy personality with a smart-talking TikTok.
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Art Direction: Samantha Lee, Jack Hwang
CDs: Michael Seigers, Jonah Flynn
30s Spotify Ad
Paid Social
Organic Social
The WRXOUT
We challenged thrill seekers to hit their daily WRXOUT with a bold, athletic inspired campaign that was sure to get their heart rates up.
Art Direction: Randy De Melo
CDs: George Ault, Jacob Gawrysiak
Admats
OrganicSocial
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Paid Social
Solterra Good Clean Fun
With the EV of SUVs, we enticed people to get down and dirty with the cleanest drive around.
Art Direction: Tanios Nims
CDs: Dane Boaz, Juan Torres
Fire TV Takeover
Paid Social
Organic Social
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