DNA My Dog Rebrand

Once the new packaging design and copy was set, I was brought in to re-write the brand website with some doggone cute copy, to help pet parents connect the dots to their unique poochy pals.

Aside from some of the more sciency sections, I revamped DNA My Dog's website copy from snout to tail.

Here are a few highlights.

Screenshot 2023-11-09 at 12-36-39 See all our tests DNA My Dog.png

Screenshot 2023-11-09 at 12-46-01 DNA My Dog Fast Accurate Genetic and Allergy Tests.png

Screenshot 2023-11-09 at 12-37-32 Essential Breed ID Test DNA My Dog.png

Screenshot 2023-11-09 at 12-38-42 Canine Allergy Test DNA My Dog.png

Screenshot 2023-11-09 at 12-37-15 Essential Breed ID Test DNA My Dog.png

Screenshot 2023-11-09 at 12-37-47 Essential Breed ID Test DNA My Dog.png

The breed profiles I wrote were used as a style guide for DNA My Dog staff to create all 350 breed profiles in the database.

Screenshot 2023-11-09 at 12-40-11 Breed Details DNA My Dog.png

Screenshot 2023-11-09 at 12-38-07 Essential Breed ID Test DNA My Dog.png