LEGO KIT-TSUGI

Art Direction: Scott Adams
Copywriters: Shelagh Moore, Erik Klyve
Strategy: Johnny Carmichael

We were given the task to take Lego to places it’s never been before. Lego has always thrived in imagination, but never really bridged the gap into the real world. So, we decided to create a way for kids (up to age 99) to bring their creativity into useful and fun real-world situations with Lego as their tool.