LONG COPY ADS

Some spec ads with a few more words to them.

PHONE SOAP

Art Direction: Thao Vi

Most people don’t realize that the filthiest thing they own is their phone. Thankfully, bacteria and viruses of almost any origin can be wiped out with a good shot of UV light, like the one used in Phone Soap devices. We put all those microscopic nasties centre stage to gross people out and get them to eliminate them with extreme prejudice.

BALL JARS

Art Direction: Erik Klyve

A good jar of home canned veggies can last a long time. When it's time to bug-out and hunker down in your fallout shelter, what's going to last longer: your canned peaches or your sanity?

This piece was envisioned as part of a bus shelter ad with a digital clock that flashed and appeared to count down to your next bus arrival, but never actually changed time.